A few days ago, the General Administration of Market Regulation issued a notice on further implementing the the People's Republic of China Anti-Unfair Competition Law.
It is mentioned that the comprehensive regulation of "inner volume" competition. Comprehensive use of various anti-unfair competition measures, and focus on preventing and controlling "internal volume" competition in key industries and fields such as platform economy, photovoltaics, lithium batteries, and new energy vehicles.
accurate identification and legal investigation of platform enterprises without justifiable reasons, using search ranking, business evaluation, algorithm control, restrictions on traffic, off-shelf goods, increase in fees, default period, suspension of transactions, internal punishment and other means, or in subsidies, concessions, red envelopes, discounts, "full reduction", "buy gifts", promotion and other activities, compulsory or disguised forced platform operators to sell goods at prices below cost, disrupting the order of market competition. When making an illegal determination on a case, it is necessary to comprehensively consider various factors such as the nature of the transaction target, production scale and type, market and sales conditions, production efficiency and technology, and quality of goods or services.
Compacting the responsibilities and obligations of platform operators to deal with unfair competition behaviors, urging the platform to clarify the fair competition rules within the platform, establish a special working mechanism, accept reports and complaints, handle disputes, and take necessary measures to deal with unfair competition behaviors in a timely manner, Keep relevant records and report to law enforcement agencies. Prevent platform operators from interfering with the autonomous operation rights of operators within the platform through improper audit management.
the original text is as follows:
notice of the general administration of market supervision on further implementing
market supervision bureaus (departments and committees) of all provinces, autonomous regions, municipalities directly under the central government and Xinjiang production and construction corps:The 16th meeting of the Standing Committee of the 14th National People's Congress voted on June 27, 2025 to pass the newly revised "the People's Republic of China Anti-Unfair Competition Law" (hereinafter referred to as the Anti-Unfair Competition Law), effective from October 15, 2025. In order to further implement the Anti-Unfair Competition Law, you are hereby notified of the relevant matters as follows.
1. fully understand the importance of implementing the Anti-Unfair Competition Law
The Party Central Committee and the State Council attach great importance to strengthening the anti-unfair competition work. General Secretary Xi Jinping has issued important instructions on many occasions, profoundly pointing out that anti-unfair competition is an inherent requirement for improving the socialist market economic system and promoting high-quality development. The "Outline of the Fifteenth Five-Year Plan for the People's Republic of China National Economic and Social Development" proposes to "strengthen anti-monopoly and anti-unfair competition law enforcement and justice". The implementation of the newly revised anti unfair competition law is an important guarantee to ensure the comprehensive implementation and effective implementation of the party's relevant lines, principles, policies and decision-making arrangements in terms of system and law. It is of great significance to further improve the market competition rules and accelerate the construction of a national unified market with high efficiency, standardization, fair competition and full openness. It is necessary to deeply understand the far-reaching significance of the Anti-Unfair Competition Law in regulating market order, optimizing the business environment, and promoting high-quality development, accurately understand the spirit and core content of the revision, and earnestly do a good job in study, publicity and implementation.
2. and accurately grasp the priorities of the implementation of the Anti-Unfair Competition Law
(I) and improve the anti-unfair competition working mechanism. The anti-unfair competition work should adhere to the leadership of the Communist Party of China. In accordance with the requirements of building a high-standard market system, actively report to the people's governments at all levels, take the implementation of the Anti-Unfair Competition Law as an important starting point for promoting the construction of a unified national market, and promote the improvement of the local anti-unfair competition work coordination mechanism. Remove the problem of blocking points that hinder the construction of a unified national market, and fully implement the fair competition review system. Strengthen cooperation with relevant departments and take various measures to prevent and stop unfair competition.
(II) comprehensive improvement of "inner volume" competition. Comprehensive use of various anti-unfair competition measures, and focus on preventing and controlling "internal volume" competition in key industries and fields such as platform economy, photovoltaics, lithium batteries, and new energy vehicles. Accurate identification and legal investigation of platform enterprises without justifiable reasons, using search ranking, business evaluation, algorithm control, flow restriction, off-shelf goods, increase of expenses, default period, suspension of transactions, internal punishment and other means, or in subsidies, concessions, red envelopes, discounts, "full reduction", "buy gifts", promotion and other activities, compulsory or disguised forced platform operators to sell goods at prices below cost, disrupting the order of market competition. When making an illegal determination on a case, it is necessary to comprehensively consider various factors such as the nature of the transaction target, production scale and type, market and sales conditions, production efficiency and technology, and quality of goods or services. Compacting the responsibilities and obligations of platform operators to deal with unfair competition behaviors, urging the platform to clarify the fair competition rules within the platform, establish a special working mechanism, accept reports and complaints, handle disputes, take necessary measures to deal with unfair competition behaviors in a timely manner, and keep relevant records And report to law enforcement agencies. Prevent platform operators from interfering with the autonomous operation rights of operators within the platform through improper audit management.
(III) prevent large enterprises and other operators from defaulting on accounts to small and medium-sized enterprises. Build a multi-dimensional management of large enterprises and other operators of small and medium-sized enterprises arrears of accounts of the collaborative mechanism. It is necessary to make a comprehensive judgment on whether operators such as large enterprises have a dominant position, taking into account various factors such as the position of the counterparty in the industry, trading habits, and the impact on small and medium-sized enterprises and the overall market order. To accurately identify illegal acts, the main body should be large enterprises and other operators, the behavior must have a specific performance of abuse of dominant position, and require small and medium-sized enterprises to accept obviously unreasonable trading conditions and form the fact of arrears. If it is indeed illegal, the market supervision department at or above the provincial level may require the relevant enterprises to make rectification; if they refuse to make rectification, they shall be dealt with in accordance with the provisions of the law. According to the circumstances of the case, you can entrust the lower-level market supervision department for verification and investigation.
(IV) strengthen the network unfair competition behavior supervision. Coordinate the relationship between vitality and order, improve the rules of online competition, and strive to improve the level of normalized supervision of online unfair competition. We should make good use of the special provisions prohibiting infringement of data rights and interests and the rules for the protection of trade secrets, accurately identify unfair competition in data, balance the relationship between data protection and data utilization, and strengthen the protection of emerging industries such as artificial intelligence. we will effectively protect the legitimate rights and interests of all participants in the data element and maintain the order of competition in the data market. Timely respond to all kinds of new types of network unfair competition behavior, effectively regulate the use of data and algorithms, technology, platform rules and other unfair competition behavior. Accurately grasp the legal composition and practical characteristics of unfair competition on the Internet, and continue to increase the screening, supervision and enforcement of various disguised manifestations such as traffic hijacking, malicious interference, malicious incompatibility, abuse of platform rules to implement false transactions, false evaluations, or malicious returns, To further strengthen the maintenance of the order of the digital economy market.
(V) stop typical unfair competition behavior. To meet the requirements of high-quality development and new-quality productivity development, we will continue to step up efforts to crack down on common and high-incidence unfair competition behaviors such as counterfeiting confusion, false propaganda, infringement of trade secrets, and unfair prize-winning sales, so as to promote the formation of a market environment for fair competition. Correctly grasp the constituent elements of setting other people's product names as search keywords, false transactions, false evaluations, etc., and reasonably define the legal responsibilities of the helper of confusion and the seller of illegal goods, neither generalize the scope of protection nor indulge Illegal behavior. Grasp the principle and spirit of "bribery and bribery investigation together", implement the new regulations on bribery parties in the commercial bribery clause, pay attention to the different names and forms of existence such as kickbacks, commissions, and handling fees in practice, and handle other relevant laws Relationship.
(VI) strengthen the protection of trade secrets. Fully understand the importance of strengthening the protection of trade secrets under the new situation, and take strengthening the protection of trade secrets as an important measure to optimize the business environment and promote high-quality development. Improve the system of rules for the protection of trade secrets, and explore the introduction of regulations and management norms for the protection of trade secrets in accordance with local conditions. Promote the construction of trade secret protection service sites, equip professional institutions and professionals, and continuously improve the service system. Actively guide key industries and key enterprises to strengthen compliance management, enhance self-protection awareness and ability, and effectively prevent the risk of leakage. We will speed up the introduction of standards for the protection of trade secrets, promote the certification of the national trade secret protection management system, and enhance the standardization, standardization and internationalization of the protection of trade secrets of Chinese enterprises.
(VII) explore anti-unfair competition extraterritorial law enforcement. Explore and promote the extraterritorial application of my country's anti-unfair competition laws and regulations, and disrupt the order of domestic market competition and harm domestic operators or consumers against unfair competition behaviors such as false propaganda, online unfair competition, commercial defamation, and infringement of trade secrets that are implemented abroad. If the legitimate rights and interests of consumers are resolutely cracked down to ensure the security of my country's industrial chain and supply chain, and safeguard the interests of my country and enterprises. We will actively explore the practice of extraterritorial law enforcement, speed up the construction of a team of specialized foreign-related law enforcement personnel, and support pilot projects in places where conditions permit. Extensively carry out anti-unfair competition bilateral and multilateral international cooperation and exchanges, actively strengthen normalized communication and project coordination with relevant international organizations, regional organizations, and countries, promote the establishment of institutionalized cooperation channels, and strengthen my country's anti-unfair competition governance experience and institutional results The international dissemination of the country promotes the formation of more fair and transparent international competition rules.
3. actively promote the effective implementation of the Anti-Unfair Competition Law
(VIII) improve the system of institutional rules. Build an open, transparent and predictable anti-unfair competition legal system and improve the top-level design of anti-unfair competition. We will effectively link up the international economic and trade rules of the standard level in the aspects of government regulation, regulatory transparency and enterprise compliance, so as to enhance the voice of anti unfair competition system. Summarize the practical experience of supervision in a timely manner, and promote the study and formulation of the Regulations on the Prohibition of Unfair Competition on the Internet. Systematically promote the formulation and revision of regulations that regulate counterfeit confusion and prohibit commercial bribery, and provide normative guidelines for administrative law enforcement. Promote the research and release of relevant industry market price and competition behavior evaluation reports, guide healthy competition, and gradually build a multi-level anti-unfair competition policy toolbox. We will promote and improve the close linkage mechanism between administrative law enforcement, civil relief and criminal justice, strengthen the transfer of case clues and collaborative verification, and explore the formation of a working pattern of information sharing and law enforcement linkage.
(IX) improve the effectiveness of regulatory enforcement. Continue to strengthen the platform economy, people's livelihood security, technological innovation and other areas of unfair competition "first case" crackdown and "class case" rectification, strengthen warning prevention and guidance, prevent systemic risks, to avoid pushing up the cost of follow-up governance. Improve the ability to use the rule of law thinking and the rule of law to promote development and solve difficult problems, and enhance the ability of off-site supervision and penetrating supervision. Efforts will be made to improve the ability of intelligent supervision, promote the automatic docking of key platform anti-unfair competition disposal information and administrative supervision information system, and increase the application of "three books and one letter" in cases where the main responsibility is not in place and major public opinion risk events occur. It is necessary to reasonably grasp the intensity of punishment, achieve the unity of time and effect of supervision and law enforcement, coordinate legal reasons and conditions, accurately understand the provisions on the cancellation of the lower limit of the penalty amount for false publicity, and accurately apply the provisions on lighter or non-administrative penalties, so as to create innovation for business entities and reserve space for free competition.
(X) strengthen law enforcement capabilities. Accelerate the establishment of a modern anti-unfair competition supervision system that is compatible with the ultra-large-scale market and matched with a mature and complete market mechanism, and strive to build a high-quality and professional supervision and law enforcement team. Promote the optimization and strengthening of anti-unfair competition law enforcement capabilities at all levels, focus on supporting the construction of grassroots supervision capabilities, form a functional system that is conducive to the performance of duties at all levels, and increase the investigation and handling of cross-regional cases. Increase the protection and support of third-party institutions such as auditing, accounting, electronic forensics, information technology testing and appraisal, and depository certificates for the supervision and enforcement of new types of unfair competition.
(xi) Strengthen competition compliance guidance. Through the formulation and promulgation of various guidelines and guidelines, we will strengthen administrative guidance and publicity and training for operators to operate in compliance with the law, so as to promote enterprises to operate in accordance with the law. Actively encourage and guide enterprises to establish and improve the competition and compliance management system, strengthen the main responsibility of enterprise compliance, and continuously improve the compliance management ability of enterprises. Strengthen national competition policy and legal research, carry out enterprise compliance information exchange, and support Chinese enterprises to respond to the challenges of extraterritorial competition restrictions.
(12) Promote the co-construction of a competitive order. Encourage, support and protect all kinds of social supervision of unfair competition, such as operator supervision, consumer supervision, industry organization supervision, news and public opinion supervision, and promote the formation of a competition supervision pattern of co-construction and co-governance. Focus on supporting industry associations, chambers of commerce, and self-discipline mechanisms to give full play to industry self-discipline and professional service functions, formulate industry competition norms and guidelines, guide industry operators to resist unfair competition, coordinate and resolve disputes, provide legal advice and suggestions, and promote industry Operators work together to enhance the overall competitiveness of the industry through innovation and cooperation. Support the construction of competition law disciplines, and accelerate the training of practical, foreign-related, and technical anti-unfair competition legal talents.
(13) to create a fair competition atmosphere. We should create a brand of fair competition publicity activities with extensive social influence, carry out various forms and rich contents of law popularization publicity activities and competition advocacy work in the whole society, effectively improve the concept of fair competition and the awareness of law-abiding rights protection in the whole society, strengthen respect for and advocate voluntary equality, fairness, integrity, business ethics, and a competition culture of abiding by laws and regulations, We should actively create a good social atmosphere and a fair competition environment for knowing and abiding by the law.
It is necessary to combine the characteristics of regional economic development and the actual supervision, carefully organize and implement, ensure that various work deployments are in place and see actual results, comprehensively improve the implementation level of the anti-unfair competition law, and effectively maintain fair competition market order. Promote the construction of a unified national market and contribute to the realization of Chinese-style modernization.
General Administration of Market Supervision
March 25, 2026
(this piece is publicly available)