In the fourth quarter of 2025, TCL Solar, a subsidiary of TCL Zhonghuan, officially joined the Middle East Solar Industry Association (MESIA), becoming an important member of the organization. This new partnership represents a pivotal strategic move to deepen our footprint in the PV markets of the Middle East and North Africa. MESIA enjoys a prestigious reputation throughout the Middle East and serves as a central hub connecting government agencies, major power utilities, leading project developers, financial institutions, and cutting-edge technology providers. By becoming a member, TCL Solar has gained valuable access to participate directly in regional industry-standard discussions, policy dialogues, and high-level business networking events, opening the door to gaining insights into cutting-edge market trends and integrating into the local industrial ecosystem.

Currently, the Middle East is playing an increasingly important role in the global energy transition. Leveraging its exceptional solar irradiance and the steadfast decarbonization strategies of governments worldwide, the region is rapidly transitioning from a conventional energy hub to a global leader in solar photovoltaic power generation. A massive power plant tendering program, coupled with a zero-carbon city vision, is jointly shaping a dynamic and high-demand emerging market. We have chosen to join MESIA at this pivotal moment to more closely align with this historic transformation, seamlessly integrating our cutting-edge PV products and system solutions with the Middle East’s distinctive energy development roadmap. Joining MESIA is not the end, but rather the starting point for deeper localization. Looking ahead, TCL Solar will leverage MESIA’s platform to engage more actively in technical exchanges and collaborations with local partners, with a focus on delivering customized products and reliable services that are better suited to the Middle East’s high-temperature, intense solar irradiance, and desert climate conditions. TCL Solar’s advanced technologies are poised to be put to the test under the Arabian Peninsula’s abundant sunshine, providing sustainable, high-efficiency support for optimizing the region’s energy mix. Looking ahead, TCL Solar aims to leverage MESIA as a strategic platform to forge relationships of mutual trust and win-win collaboration with industry peers, partners, and customers. Participation in this initiative aims to jointly advance innovation and sustainable growth in the Middle East’s solar energy sector. We are confident that, through relentless technological innovation and sincere localization partnerships, we can bring the light of photovoltaic technology to this ancient yet future‑oriented land. This vibrant land, being redefined by the sun, holds boundless potential, and its future is one we can look forward to together.